Website relaunch that combines products and health information

Customer

Services

Information Architecture
User Experience
Web Development

A strong brand doesn’t need a new formula, but sometimes it needs a fresh look. Over the years, avogel.ch has evolved into a vast world of products, medicinal plants, and health topics. With this relaunch, smartive is bringing together knowledge and products in a new way so that users can easily navigate the vast world of A.Vogel.

Stock up your medicine cabinet now or your spice cabinet

How does A.Vogel benefit from the website relaunch?

With the relaunch of avogel.ch, users can find products, medicinal plants, and health information more quickly and better understand how they are connected. The well-known brand now has a fresh, high-quality digital look while remaining unmistakably A.Vogel. At the same time, A.Vogel gains a modern, flexible foundation on which content and features can be continuously developed.

Why is a health website like avogel.ch complex?

Over the years, avogel.ch had developed into a vast world of products, medicinal plants, health topics, and services—one that had become visually outdated and difficult to navigate. Furthermore, some products and medical content operate within a regulated environment. What is communicated, where, and how therefore requires special care. On top of that: there’s quite a lot of content.

How does the new website combine products and health information?

smartive reorganized the content using a new information architecture. It brings products, health topics, and features into a unified structure and highlights the connections between them. The new design translates the brand into a modern digital presence. As a result, the website feels simple to users, even though there’s a lot going on behind the scenes.

Next.js and DatoCMS as a foundation that grows with you

Behind avogel.ch lies a modular architecture built with Next.js and DatoCMS. smartive designed the CMS, migrated the existing content, and conducted technical testing of the solution. Performance, flexible content structures, and scalability are thus built into the foundation from the very beginning. This allows A.Vogel to continuously develop its content and features without having to redesign the website from scratch each time.

What will be the next product to emerge from A.Vogel's new facility?

The relaunch is just the beginning. This new foundation paves the way for additional digital offerings and international country sites. What exactly will come of it? More on that later. 🌿