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Industrial Website: From Data Sheet Chaos to an Intuitive Product Catalog

Customer

Services

  • Information Architecture
  • User Experience
  • Web Development

Ferrovac manufactures ultra-high vacuum technology, which requires a lot of explanation. That’s why smartive built the new website around a clearly structured product catalog. Customers can now find products and information more easily. Maintenance is also more efficient for the Ferrovac team: products, technical data, and downloads are entered once and reused across multiple pages.

What challenge did Ferrovac face?

Ferrovac's website no longer reflected the precision of its products. Ferrovac develops solutions for ultra-high vacuum technology, which are often part of complex industrial processes and require a great deal of explanation.

Many industry websites grow over the years. New products, data sheets, PDFs, applications, and variants are added until users and search engines can barely find the information anymore. For Ferrovac, therefore, the information architecture was crucial, while the visual design was secondary. Complex technical content needed to be easy to understand and find. At the same time, the Ferrovac team needed to be able to maintain the content easily over the long term.

How do customers navigate a complex product catalog?

At Ferrovac, a clear structure makes all the difference: products, categories, technical information, and downloads are organized in a modular way and can be reused in multiple places. The website is designed so that customers can easily identify which product is relevant to them and where to find additional information.

We supported Ferrovac every step of the way, from the initial concept through the information architecture to implementation. The Ferrovac team manages the content in a modular fashion using the headless CMS DatoCMS and reuses it across multiple pages.

How does a clear information architecture benefit an industrial company?

At Ferrovac, customers can find products and technical information more easily because the navigation and catalog are clearly organized. The content is consistent across all pages because it is maintained and reused in a modular fashion.

The content can be managed efficiently. In addition, there is a solid technical foundation for SEO.

How does Ferrovac keep its product catalog easy to maintain?

The Ferrovac website runs on Next.js with the headless CMS DatoCMS. Products, categories, technical specifications, and downloads are modeled as separate modules in DatoCMS. The Ferrovac team maintains them on a modular basis, and Next.js renders them on all relevant pages. The headless setup is designed to scale along with Ferrovac.

We supported Ferrovac in the design, structuring, and technical implementation of the new platform:

  • Information Architecture
  • UX and Content Structure
  • DatoCMS Setup
  • Development with Next.js
  • Organizing the Product Catalog
  • Technical SEO Basics
  • Performance Optimization

Contact

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Does your website feature complex products or established information architectures? If so, it’s worth talking to Céline.

Book an appointment+41 44 552 55 99