FoodTrail: booking experiences that impress

Drei Smartphones zeigen die Oberfläche der FootTrail-App mit den Optionen für Wanderwege, Tickets und Funktionen. Im deutschen Text wird "ss" statt "ss" verwendet.

Customer

Awards

- 2x Shortlist

Erkunde die Schweiz, löse Rätsel und entdecke köstliche Stationen zu Fuss, mit dem E-Bike oder sogar von zu Hause aus. Dafür brauchst du aber ein Ticket von FoodTrail.

Wir haben uns um Konzeption, Informationsarchitektur, User Journeys und Design gekümmert. Das Resultat spricht für sich.

See for yourself

This is what we did

We have taken the user experience of the booking platform to the next level: clear user guidance, simple processes, fresh design. For a pleasant customer experience. We are extremely proud of the result. With the optimized booking processes, you as a visitor will reach your goal faster: complete the booking and enjoy the experience. Try it out. It's worth it. We promise.

Fünf Smartphones zeigen die App von FoodTrail mit bunten Grafiken, Texten, Icons und einem Landschaftsfoto von St. Gallen.

Ready for the future

The new information architecture is designed in such a way that several products from partners can be offered in the store in the future. Initially, you can order trail tickets, vouchers and the home edition. There will be more to choose from later. When it comes to UI/UX design, we naturally take your company's long-term business plan into account.

Less effort

Rebookings, inquiries and refunds lead to calls and email inquiries in every business that someone has to deal with. We have analyzed and improved these processes. With the right interaction design, we also create more clarity for your users so that they can help themselves better.

«With expertise and a strong customer focus, smartive has analyzed our processes. The design refresh makes our website more creative and user-friendly.»

«smartive was definitely the right choice of partner. They immediately understood our product and our customers. That's why smartive always delivers convincing solutions.»