Pension in Sicht

Initial situation

Every year, hundreds of thousands of people in Switzerland face retirement. The questions are well known - but rarely answered comprehensively:

• How will my everyday life change?
• What gives me meaning and structure?
• Is my money enough - and what does that mean for my life in concrete terms?

Existing services usually make a strict distinction between financial checks and life advice. What is missing is the bridge in between.

For the Vita Joint Foundation, one thing is clear: pension provision does not end with the figures. It begins where people seek guidance.

The idea: Change of perspective

Instead of building another tool, there is a change of perspective: pension provision is thought of as a life transition - not as a calculation task.

The Retirement Compass combines three levels:

• Financial orientation
• psychosocial issues
• Personal, approachable mediation

The claim: a platform that not only optimizes, but also accompanies.

Solution

The Retirement Compass is a freely accessible web app - deliberately without registration and without data collection.

Users navigate through their own situation step by step:

• Personal assessment: Where do I stand today?
• Financial classification: Comprehensible analysis.
• Concrete steps: What to do now?

Instead of abstract models, real voices create trust: Video interviews make experiences tangible.

The platform remains deliberately calm: clear language, intuitive navigation, no excessive demands.

The challenge: mastering complexity

The real difficulty lies not in the technique, but in the interaction:

• Making financial knowledge understandable
• Integrate personal topics respectfully
• Building trust without collecting data

In addition, there is the depth of content: all content is curated and checked. The integrated chat only accesses these verified sources - no generic AI answers, no half-knowledge from the internet.

This is what we did

• Conception of a holistic prevention experience.
• Development of the web app as low-threshold access
• Design of a clear, accessible user experience
• Integration of a curated, dialog-based chat
• Building a scalable platform with a focus on data protection

Result

The platform has generated an impressive response in a very short space of time:

• 1.2 million sessions in 3 months
• 4.9 million impressions on LinkedIn
• 64'000 impressions on Meta

But more important than the scope is the effect: people gain clarity in a phase of uncertainty. They gain orientation, self-confidence and new scope for action.

Or in short: you know better how to proceed.

Outlook

The Retirement Compass is not a finished product, but a growing ecosystem. The next steps:

• In-depth content: Continuous expansion of relevant subject areas.
• Stronger integration with analog offerings
• Expansion as part of a broader dialog strategy

The platform becomes the central entry point for a phase of life that deserves more attention.