AI platform for retirement advice

Customer

Services

  • User interface
  • User Experience
  • Web Development

Awards

    • 1x Bronze

The transition to retirement is one of the biggest upheavals in life - and yet it is surprisingly poorly accompanied. Financial questions meet personal uncertainty.

The Retirement Compass is a digital solution that brings together both numbers and the reality of life. A compass instead of another calculator.

Align compass now

What are the benefits of digital retirement counseling?

In the first three months, the Retirement Compass recorded 1.2 million sessions. On LinkedIn, there were 4.9 million impressions, and on Meta, 64,000. More important than reach is impact: People gain clarity during a time of uncertainty and find direction, self-confidence, and new opportunities. Or, in short: They have a better idea of what to do next.

  • Sessions in the first 3 months
    1.2 million
  • Highlights on LinkedIn
    4.9 million
  • Impressions on Meta
    64,000

What is missing from existing retirement plans?

Every year, many people in Switzerland are approaching retirement, and their questions go far beyond just numbers: How will my daily life change? What will give me purpose and structure? Will my money be enough? Existing services usually draw a strict line between financial planning and life coaching. There’s a gap between the two. Bridging that gap means making financial knowledge accessible, respectfully incorporating personal issues, and building trust without collecting data.

smartive developed the Retirement Compass as a freely accessible web app that requires no registration and collects no data. It combines financial guidance, psychosocial considerations, and personalized counseling. Users work through their situation step by step, from assessing their current situation to evaluating their financial position and identifying concrete next steps. Video interviews featuring real people build trust, while clear language and intuitive navigation prevent users from feeling overwhelmed.

AI Chat with Verified Sources

When it comes to retirement planning, reliability matters. That’s why all content in the Retirement Compass is curated and verified. The built-in chat feature draws exclusively on these verified sources: no generic AI responses, no half-baked information from the internet. smartive built the platform to be scalable and with a focus on data protection. The web app works without registration and without collecting data.

Result

The platform has generated an impressive response in a very short time:

  • 1.2 million sessions in 3 months
  • 4.9 million impressions on LinkedIn
  • 64,000 impressions on Meta

But more important than reach is impact: People gain clarity during a time of uncertainty. They find direction, build self-confidence, and gain new freedom of action.

Or, to put it simply: You know better what happens next.

Outlook

The Retirement Compass is not a finished product, but a growing ecosystem. The next steps:

  • In-Depth Coverage: Continuous expansion of relevant subject areas.
  • Greater integration with analog offerings
  • Expansion as part of a broader dialogue strategy

The platform will become the central entry point for a stage of life that deserves more attention.

Eine Person mit Brille und einem rot gestreiften Hemd steht in Baumpose auf einem Teppich neben Topfpflanzen in einem Innenraum.

Is your topic complex but needs to be easy for people to understand? Then you should talk to Céline.