Migusto app: all Migros recipes in your pocket

Drei Smartphones zeigen eine Lebensmittel- und Rezept-App in deutscher Sprache mit Bildern von Getränken, Gerichten und einem Bildschirm mit Rezeptsuchergebnissen.

Customer

Find them all with the Migusto app for iOS and Android. With recipe search, favorites function and step-by-step cooking mode. Main course, family and children's recipes. Grill, bake or ferment: Recipes from Migusto always succeed.

Download Android App Download iPhone App

Mit Käse und Kräutern belegte halbierte Kartoffeln, die auf einem Tablett über einem Grill angeordnet sind und für die Zubereitung im Freien vorbereitet werden.

Eine schwarze Pfanne mit gekochten Kartoffelscheiben, Spargel und Zwiebeln auf einem Holzbrett; beschriftet mit vegetarisch, vegan, laktosefrei.

Mise en place

We started with a workshop and a proof of concept to connect all the required systems and identify technical challenges at an early stage. Migros' technical landscape is not for amateur chefs: The app accesses eight different peripheral systems. This means we can also show which ingredients are currently in action in your favorite recipe.

That was just the beginning

The goal was an MVP. After all, if the main course stops, there's no need for a five-course meal. So the first priority was to deliver an app with the basic functions: You find the recipe and can cook it. No one praises a good search, but without it, everything is nothing. There are plenty of ideas for new functions. But we'd much rather have feedback from the kitchens - to develop the app as it is needed.

Fünf Smartphones zeigen verschiedene Rezept-Apps mit Fotos von Lebensmitteln, Zutaten und Auswahlmöglichkeiten auf einem hellgrünen Hintergrund.

A look into the kitchen

The technology

We implemented the Migusto recipe app with Flutter. This is perfect for native apps: multiple platforms, a single code base.

The API

A recipe search has to be one thing above all: really fast. And be right. But how exactly does the Migusto API work?

The CMS

The editorially maintained content lives in a content management system - Contentful. This allows the editorial team to regularly add new Migros recipes.

«Working with smartive is exactly what you want from an agency: uncomplicated, with short lines of communication, innovative and speedy.»

«The hands-on mentality and flexibility of smartive made the app development much easier. Their quick response time and goal-oriented advice were impressive.»