Farmer Riegel: platform for creating your favorite bar

Customer

Awards

- 3x Shortlist

Who doesn't know them? Everyone loves Farmer bars, whether Nature, Blackberry & Apple or Birthday Cake Guarana. Doesn't sound like a Farmer variety? That's right. Not yet. The Farmers are getting a new look and a new type of Farmer bar will be added to the range. One from the Migros community. Maybe from you? With our specially developed configurator, you can create the Amaretti cotton candy magic and knock the Migros off the (Farmer) stick.

In five bites

Concept to Go Live in 8 weeks
5 steps: Base, ingredient, topping, name, profit
Over 35ʼ000 configured farmers
Over 60 ingredients and toppings
Interactive, nationwide campaign for a small budget

The challenge

In two months, the community should be able to develop their own farmer. Specifications: Generator with 3 steps: base, ingredient, topping. Appealing and as a competition: The jury selects three farmers and the community chooses their favorite farmer.

Our solution

The concept, design and development team worked together to create an interactive 3D experience in eight weeks that invites you to try it out: A wizard, five steps (base, ingredient, topping, name, profit), a 3D model shows ingredients and toppings, and the farmer also gets a name suggestion on the way.

A few insights

3 Dimensions

The 3D model is the heart of the Farmer Configurator. Nut or soft bar? Blue or red ingredient? Topping only at the bottom or top? Every variation in every step is illustrated parametrically. You can find out exactly how this works in Damian's blog post.

8 weeks

We conceived, designed and developed the Farmer configurator in just two months. The team consisted of two developers, a UX specialist and a project manager.